Athena Art Joins the CTS Group

In November 2024, Athena Art officially became part of the CTS Group, marking an exciting new chapter for a brand with a rich creative heritage.

Athena has long been recognised for bringing bold, expressive and accessible art into homes across the UK and beyond. From iconic prints to emerging artists, Athena has always stood for creativity, individuality and making art part of everyday life. That legacy is something we deeply respect - and something we are committed to protecting.

Honouring Athena’s History

The Athena Art story spans decades, and its place in British home décor is well established. Our aim isn’t to rewrite that story, but to build on it.

As Athena joins the CTS Group, our priority is to stay true to what has always made the brand special:

• Curated, expressive artwork
• A strong connection to artists and customers
• Art that feels personal, accessible and timeless

Those foundations remain unchanged.

What’s Changing - and Why

With the acquisition comes an opportunity to bring Athena into a more modern digital landscape, ensuring the brand continues to thrive for years to come.

Some of the first changes you may notice include:

• A refreshed brand palette, with the Athena logo evolving from red to a more contemporary black
• Improvements to the online experience, making it easier to browse, personalise and shop

These updates are designed to enhance the brand visually and functionally, while keeping Athena’s identity intact.

Looking Ahead

This is just the beginning. As we spend more time working closely with the Athena brand, artists and community, further improvements will follow - all focused on making Athena Art even better.

From enhanced product ranges and improved personalisation to a smoother online experience, our goal is simple:
to ensure Athena continues to feel relevant, inspiring and easy to love in a modern home.

We’re excited to sink our teeth into Athena Art and support its next phase of growth, while remaining respectful of everything the brand has stood for over the years.

Thank you for being part of Athena’s journey - there’s much more to come.